Diary

18th October 2011

In todays lesson we created an example of 'age' using a sterotypical thing with in a moodboard. I choose to do a typical young lad with a hoody robbing some one to get some money to buy some new clothes.

also learnt there are 3 types of choices for encoders:
1. what to shoot - mise en scene
2. how to shoot - camera work
3. how to present the shot - editing/montage

and lastly, we learnt different types of angle shots/distance shots too...the basic camera techniques!

Diary

17th October

In this single lesson, we carried on with the representation learning...

Encoder - Creates the text
Decoder - absorbs the information

Situated Reality - no expirence
intertexuality - text and picture links together
stereotype - short cut sign
hyper reality - some representations are more real than real

Typology - stuart hall example of 'blacks'
slave
native
entertainer

Mock Design/Ideas for Front Cover (Magazine)

Masthead



My Masthead text 'BOOMBOX'



I choose this text as I thought it seemed quite ‘hipster’ for my masthead. Having the ragged lower edges and distortion in between the letters gives it the look/appearance of a dirty/ghetto/Hip – Hop/Rap feel and aura.

Target Audience

My target audience is an audience who listen to the hip – hop/rap style genre of music. Their age will revolve around 16 – 21yrs. The social class would typically be aimed at a lower to middle class through stereotypical statistics.

Main Cover Photo

I want my cover photo to be of a male cropped at a joint of the body (mid – shot). Why? Well, I think this shot would be good for my magazine as I could get a proper body shot showing what he is wearing and maybe some background would be shown too.

• Ideas I have had for the main cover photo:
• Male in front of his car (in a car park) propped up with (flat caps and maybe a microphone)
• Male swearing in front on the camera (showing some dirty ghetto kid attitude)
•  Male in front of the microphone (side face shot)



The Notorious B.I.G 'Biggie Smalls' Portrait



 Inspirations

Da Vibe Magazine



I’ve had some inspirations from magazines such as ‘XXL & Da Vibe’.  These two magazines are magazines catered for the hip-hop/rap media! Having fonts like there’s makes me think that mine will automatically fit into this category.



Diary

October 10th 2011


In this lesson we were talking about 'representation' and how in media it isn't always completely true... we did an exercise on a typical BBC journalist who was the encoder to a lower class story in a different country. We took into account that he was 45years of age, had a family and he was upper middle class himself, so by having all these factors his encoding could be biased/pressured or even budgeted. Taking all of this things into accounts gives a clearer version of why representation isn't always correct.

Diary

3rd & 4th October 2011

In these lessons I have studied multiple things within social stratification. Mainly, I have studied 'Panda, Mode of address, Interpretation, Encoding & decoding, Imaginary entity & life style profile'. All of which have been covered in a reasonable depth. Once we had leaned about each topic I then had to put this to practice by creating a life style profile for my music magazine. I made a questionnaire of 29 seperate questions for a the mind of a 17year old male to answer. Answers of which will then decide the front cover of my music magazine.

Life Style Profile (Task)

In this task I have had to step into the thinking shoes of a typical 17year old male, I have made a small questionnaire for him to answer, why did  I make him this? Well, doing this is going to help me with my target audience of my music magazine to come...

And here is the questionnaire:

1. Are you male or female? Male

2. How old are you? 17 years of age

3. What social class category do you fall into? Middle class

4. Favorite idol? Eminem

5. Do you own a car? No I do not

6. Did you achieve good GCSE grades? I achieved average/satisfactory grades

7. What music do you listen to? Hip – Hop/Rap/Grime/Grimestep/Dubstep

8. Favorite music artist? Hmm, either; Eminem/Asher Roth/Professor Green/Devlin/Rizzle Kicks

9. Favorite car? Ford Mustang GT or Mitsubishi Evo Lancer

10. Favorite song? Like Toy Soldiers (Eminem) or Down With the Trumpets (Rizzle Kicks)

11. What do you eat for breakfast? I normally have a bowl of cereal

12. Favorite subject in school? Hard question, I would properly say IT

13. Ever been in a fight/scrap? Yes a few times

14. Ever lied? Yes

15. Do you own a mobile phone? Yes, a BlackBerry Curve

16. Are you in further education? Yes, I am studying a – levels at my sixth form school/college

17. Have a girlfriend? Nope

18. Do you have friends of ethical backgrounds? Yes, I have loads

19. What ethnicity are you? White British

20. What do you want to be when you’re older? I’d like to be either a music video editor for film/music, or an artist

21. What television do you watch? I don’t watch too much television, but I watch Eastenders, Fresh Prince, South Park, Football when it’s on & 4music

22. Indoor or Outdoor person? Outdoor

23. Social or shy? Social

24. Care about fashion? Oh yeah I love clothing

25. Have mates who do drugs? Yes

26. Go to or ever been to a party? I try to go to as many as I can!

27. Had sex? Yeah

28. Name me a music artist you hate… I hate Justin Bieber

29. What brands of clothing do you wear mostly? I wear, Nike, Adidas, Franklin & Marshall & Fred Perry mainly